Cost per Lead CPL Product WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. PPC: Pay-per-Click. WOM: Word-of-Mouth. CR: Conversion Rate. SEO: Search Engine Optimization.
Hubspot
MARCH 10, 2016
24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. Ebooks are a common type of content that many marketers use, often to help generate leads.
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