Digital Advertising Goal Setting 101
illumin
SEPTEMBER 14, 2018
Clicks (CTR). Shopping Cart View / Lead. Action (CPA). Foot Traffic Study. Lead Generation. Cost Per Lead (CPL). Impressions (CPM). Consideration. Favorability. Page Interaction. Online Sales. In-Store Sales. Impressions (CPM) / Lift Test. Competitive Conquesting. Share of Attention.
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