Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

MARCH 9, 2013

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite).

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. Rather than using an older sitemap, fetch a new one using a crawling tool like ScreamingFrog or DeepCrawl. Both tools (and others) will generate a sitemap and show you some items that are relevant to on-site SEO.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Similarly, factors such as cost-per-click and how much Facebook ads cost vary greatly from the United States to, say, Indonesia or India.

Work Management 92

Work Management Marketing Management Paid Search Agency Cross-Selling 92

Convince & Convert

MARCH 4, 2012

This became a de-facto landing page/microsite for many companies , and made it relatively easy to drive fan behavior – especially when using inexpensive software. For small business that rely on third party tools to save time and boost social media efficiency, this is a problem. Death of the Landing Tab. New Tab Width.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. So you decide to create some DIY design tools to help them, you know, DIY. Proficient in web analytics and keyword tools.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28