WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

MAY 22, 2009

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20