Cost Per Click CPL ROAS Template 
Hubspot
AUGUST 8, 2019
Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.
Single Grain
FEBRUARY 24, 2023
Single Grain digital marketers always perform regular research and testing to constantly increase your ROAS (Return on Marketing Investment). Achievements: Impactable helped BulkBookstore get 3-4X ROI by retargeting its customers and optimizing cold traffic to reduce cost per click with increased conversions.
LeadSquared
JUNE 22, 2021
After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. Note: CPC – Cost Per Click CPM – Cost Per Thousand Impressions CPV – Cost Per View CPS – Cost Per Send.
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