Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
(Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.) Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition.
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