Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Contently

DECEMBER 16, 2022

It calculates what a piece of content is worth to a brand based on search traffic and the unique cost-per-click (CPC). Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. Example: 22,000 leads multiplied by $71 CPL equals $1.56M in lead value ROI.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). CPC (Cost Per Click). CPC Waste in Lead Generation. The Benefit of the CPL Model. Absolutely.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59

Metadata

JANUARY 5, 2022

If we only look at top of funnel vanity metrics like Cost Per Click, # of Leads, and Cost Per Lead, we would optimize towards the campaign on the left. The most people saw the campaign, it delivered the most leads, at both the lowest CPC and lowest CPL! Sweet, we have a winner!

Top of Funnel 52

Top of Funnel Cost per Lead Trends Cost Per Click 52