The ABM Agency

FEBRUARY 19, 2023

Paid Advertising: Paid advertising on search engines like Google AdWords or Bing Ads as well as display networks such as Facebook Ads or LinkedIn Ads are also viable options when it comes to ABM campaigns. This ultimately helps increase conversion rates while reducing cost per acquisition (CPA).

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Paid Advertising: Paid advertising on search engines like Google AdWords or Bing Ads as well as display networks such as Facebook Ads or LinkedIn Ads are also viable options when it comes to ABM campaigns. This ultimately helps increase conversion rates while reducing cost per acquisition (CPA).

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Single Grain

APRIL 24, 2023

This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. Profitable Google Discovery campaign Profitable Google Display campaign Increased Facebook conversion volume by 2.5x GBP – in Facebook Ads. Increased Google Search conversion volume by 2.5x

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

SnapApp

NOVEMBER 9, 2017

DemandBase used a quiz to get attendees (and prospective attendees) excited for their event in Las Vegas by playing up some of the highlights found in the city. In one of their blogs (as well as many other channels), CPA firm Kaufman Rossin did this with a tax calculator : . Image source. .

Webinar Metrics 48

Webinar Metrics Content Multi-Channel Opinions 48