Remove Cost per Acquisition Remove Deep Linking Remove Mobile Advertising Remove Traffic
article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52
article thumbnail

Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI.