Cost per Acquisition CPM Lead Capture Media 
Choozle
AUGUST 20, 2019
CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Jump to: Defining cost-per-acquisition.
NuSpark Consulting
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. Ad units and rich media. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. The messages should be simple, compelling, and offer am easy-to-read call to action.
LeadSquared
APRIL 5, 2016
How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. PPC or CPA? For lead generation , opt for CPA.
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