Cost per Acquisition CPC Personalization Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPM : Cost per 1,000 Impressions. CPN : Cost per Name. CPA : Cost per Action.
Lead Liaison
MARCH 7, 2018
Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. There’s still that personal touch to those emails that can be accomplished.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. CoCA: Cost of Customer Acquisition (See CAC). Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPA: Cost-per-Action. You can decide if a given action is a lead or a sale.
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