markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The post B2B Content Marketing: Will Video Kill eBooks?
Customer Experience Matrix
FEBRUARY 7, 2016
TV is a special case because marketers don't usually know whether a specific individual saw a particular TV message, so TV is incorporated into attribution models using more general correlations. Does the vendor provide marketing mix models? How does the vendor do the attribution calculations?
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B2B Marketing Analytics
AUGUST 2, 2020
There are numerous frameworks to track marketing’s impact but the 2 metrics that are my go-to when it comes to demonstrating the impact of marketing on pipeline and revenue are: Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing. Modern marketing analytics tools make it easy to deploy these frameworks.
Full Circle Insights
SEPTEMBER 12, 2022
No ABM platform is complete without measurement, which is why it’s so important to have a comprehensive solution that helps you own your funnel, defend your marketing spend, and measure your campaigns. For more insight as to how ABM correlates with your ROI, check out How Account-Based Marketing Can Generate ROI. >
B2B Marketing Analytics
DECEMBER 14, 2020
Over the years, the marketing mix has become increasingly diversified (from emails, contents, field events, social, chatbots, etc.) These insights enable marketing teams to: – understand how to time lead creation and routing in the marketing automation platform to make sure SDRs can connect with them promptly.
Content Standard
OCTOBER 2, 2014
In this post, I’ll explore ways to measure return on investment (ROI) for content marketing. Is Content ROI the Same as Marketing ROI? While the term “content marketing” still refers to a specific part of the B2B-marketing mix, it won’t have its own line item forever. No, and yes.
Hubspot
DECEMBER 4, 2012
In the past 24 months, we’ve seen the overlap between search, social , and content increase at a rapid pace, spurred on by innovations from the search engines, and reinforced by the correlations of social sharing and linking/ranking behavior. In fact, email will continue to be an important part of the marketing mix.
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