Correlation Event Marketing Salesforce.com Trade Show 
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation.
Heinz Marketing
OCTOBER 29, 2018
You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. I want to talk about some other elements of good shows.
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