Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. Consider impressions and click-through rates. If it’s lower, it can be weeded out or bid down to an appropriate CPC.

PPC 40

PPC Advertisements Advertising SEM 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. When A/B testing your ecommerce store, many of the testing tools and software determine the statistical significance without first waiting for a predetermined sample size or a certain point in time to be reached.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Investigate and correlate activities across multi-cloud and on-premises sources in one unified view to identify and remediate security incidents.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98