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Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

Hubspot

From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. In her AMA, Joanna goes into the details of copywriting price points, building a business, and, of course, how to write copy that converts and delights.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Using scarcity in your marketing not only helps you skyrocket your conversion rate. It also lets you position your products and services as unique, highly sought-after, and premium. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! In this article, we’ll share our favorite tried and true optin ideas you can offer subscribers. Floating bars. Fullscreen welcome mats. Slide-in scroll boxes.

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In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each. The majority of marketers we surveyed have a very small in-house copywriting team (which likely increased the odds that they have turned or will turn to freelancers at some point). Finding Freelancers?