article thumbnail

Five Characteristics of a Brand Style Guide

Golden Spiral

Your copywriters and designers don’t have the capacity to bring everything you produce into alignment or respond to all the external requests for assets. You may not even have those skill players on your payroll —mostly working with a distributed network of contractors and company stakeholders to produce your branded collateral.

article thumbnail

How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. copywriter, copywriting. If you have lots of specifics (or those for various platforms), provide specific examples or screenshots in additional docs or a wiki. We just updated this list. cost-per-click (CPC).

Wiki 45
article thumbnail

20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

They are algorithms that seek to automatically update their traffic distribution based on indications of which result is best. Instead of waiting for four weeks to test something and then exposing the winner to 100% traffic, a bandit shifts its distribution in real time. Copywriting. Bandits are a bit different. Image source.