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Five Characteristics of a Brand Style Guide

Golden Spiral

Your copywriters and designers don’t have the capacity to bring everything you produce into alignment or respond to all the external requests for assets. You may not even have those skill players on your payroll —mostly working with a distributed network of contractors and company stakeholders to produce your branded collateral.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. Make your style guidelines easy to scan, read, and present. It also helps you achieve our other guidelines. copywriter, copywriting. Remember that freelancers are not full-time employees.

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