SnapApp

APRIL 4, 2018

A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 CTR, Unique CTOR, Forwards/Shares and links clicked on. Thunder Bay Media | Copywriter and Content Geek. . . Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 7, 2019

Similar to the CTR in Google Ads, the TTR (Tap-Through Rate) is a metric that influences the ranking of apps in the search results. At the Ad Group level, you can mention your CPA goal along with your targeted countries and devices. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

Cost Per Thousand 65

Cost Per Thousand Paid Content Paid Search Agency Lead Ranking 65

Single Grain

DECEMBER 6, 2019

Flagging posts that don’t follow disclosure guidelines. This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set. Determining influencer performance with NLP (Natural Language Processing). Predicting incentives with ANN.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145