Sprout Social

AUGUST 21, 2023

While AI can improve performance, boost efficiency and generate positive business outcomes, brands are also experiencing unforeseen consequences of its application. There have been several large cases of bias with AI-generated artwork, chatbots, facial recognition software, algorithms and AI tools for hiring practices.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

BenchmarkONE

SEPTEMBER 29, 2021

If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. . Google, for example, was fined $57 million in 2019 for not getting its users’ written consent to use their data for personalized ads. .

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Oktopost

FEBRUARY 1, 2023

B2B finance companies can leverage social media’s power to boost lead generation, increase revenue, enhance brand awareness and visibility, improve customer service, and keep an eye on the competition. The US: CAN-SPAM Act (sets the rules for commercial email) COPPA (Children’s Online Privacy Protection Act).

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62