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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

While AI can improve performance, boost efficiency and generate positive business outcomes, brands are also experiencing unforeseen consequences of its application. There have been several large cases of bias with AI-generated artwork, chatbots, facial recognition software, algorithms and AI tools for hiring practices.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. . Google, for example, was fined $57 million in 2019 for not getting its users’ written consent to use their data for personalized ads. .