Remove Copyright Remove Privacy Protection Remove Trust Marketing Remove User-Generated Content
article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

article thumbnail

How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. However, it comes into play with every single aspect of your marketing plan. What is Marketing Compliance? Why Marketing Compliance Is Important . Marketing Compliance Standards to Know.

article thumbnail

What is Social Media Compliance, and What Does B2B Finance Need to Do to Comply?

Oktopost

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. By providing valuable content and engaging with your audience, you can establish yourself as a leader in your industry and build trust with your audience. CCPA California Consumer Privacy Act).