Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 28, 2008

Copyright Violation. analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? For that matter, what kind of network do we Too much connection and information propagates too want for quickly ourselves? Flag as inappropriate. Flag as inappropriate. Pornographic. Defamatory. Illegal/Unlawful. knowledge.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100