cross-sell Copyright Product Purchase Response Rate 
Hubspot
DECEMBER 21, 2010
Marketing Takeaway: Email newsletter ads and sponsorships allow advertisers to reach a targeted audience driving traffic to a website, store or office, signups to a newsletter or sales of a product or service. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time.
Hubspot
FEBRUARY 17, 2012
Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.
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