Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. The gig was to set up a rolling feed that would update every time somebody mentioned 'Skittles' on Twitter. Marketing mismanagement isn't the sole preserve of Twitter. Chrysler commissions hapless marketing agency. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

B2B Memes

MARCH 26, 2010

Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. A blog, in other words, is conversational. But unless you want to be a jerk, you shouldn’t edit a conversation. Because much of what makes up the Web is a conversation, not publishing.

Social Media 100

Social Media SIC Media Wiki 100

Convince & Convert

MAY 9, 2016

Conversations about branding are tricky, as they often dissolve into navel-gazing, academic exercises. Using Silicon Carbide (SiC) chips in devices can greatly increase efficiency, setting new standards in #power savings for everything from hybrid cars to wind turbines. Brand building, like building anything, starts with a blueprint.

Brand Identity 83

Brand Identity Branding SIC Work Management 83

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

MARCH 25, 2015

Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too.

Blogger 100

Blogger SIC Opt-out Social Media 100

PureB2B

MAY 22, 2018

The higher the quality of the lead, the bigger the probability of conversion. All these touchpoints can be used to nurture and drive your lead towards a sales conversion. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. So, how do you know whether lead quality is high or poor?

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

The higher the quality of the lead, the bigger the probability of conversion. All these touchpoints can be used to nurture and drive your lead towards a sales conversion. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. So, how do you know whether lead quality is high or poor?

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48