Remove Conversion Remove SIC Remove Terms and Conditions Remove Twitter
article thumbnail

How to Improve B2B Lead Quality

PureB2B

When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. The higher the quality of the lead, the bigger the probability of conversion. Well, the term “quality” can be highly subjective, perceptual, and conditional.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. The higher the quality of the lead, the bigger the probability of conversion. Well, the term “quality” can be highly subjective, perceptual, and conditional.