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How to Use Wistia: A Step-by-Step Guide

Hubspot

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video.

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30 Amazing Content Upgrade Examples To Grow Your Email List

Optinmonster

If you want to first learn what is a content upgrade, read our guide on Content Upgrades: How to Use Popular Posts for More Conversions. Exclusive: Download our Content Upgrade Checklist for a step-by-step guide on how to boost your conversions with content upgrades. Let’s say you have a blog post on how to increase blog traffic.

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How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

According to Cisco, video will account for 69% of all consumer internet traffic by 2017. Screencast a demo of your product. Live stream a conversation with a thought leader or influencer who is relevant to your audience. Leveraging video within your content marketing mix can be a very effective way of increasing conversions.