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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

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Data Cleansing VS Data Enrichment – What Should Be Your Focus?

SalesIntel

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Be confident that the data they are working with is reliable and up-to-date. Keeping it Simple With SalesIntel.

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Harnessing AI-based Account segmentation in ABM

Valasys

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. Personalization: Enables tailored marketing messages and experiences.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized.