B2B Marketing Traction

APRIL 12, 2012

One way to measure this is by tracking the conversion rate of leads by source. Calculate your conversion rate as the ratio of sales to leads. Then, create a comparative graph that shows cost per lead compared to conversion rate. It is important to track the quality of your leads.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Marketing Qualified Leads 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MAY 20, 2010

I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?). This is important, because while maybe the cost per lead is high, if the conversions are high (or uber-high), I’m going to think differently about cost.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 9, 2012

Next is the tough piece of data – what is your conversion rate from prospects to customers? In the long run, if you are to know your conversion rate, you need to track each sales opportunity and its outcome. You also need to know your average sale in dollars.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

NOVEMBER 21, 2014

Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. Now we have dashboards for just about every marketing software we use.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

DECEMBER 4, 2013

We need to track engagement and conversion rates and improve our marketing to increase both. We need to carry our brand image and messaging across many platforms in an integrated fashion. We need to add value and engage with customers. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100