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Industrial Marketing Today

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For an eCommerce site that is easy, it is typically the value of transaction per visit.

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60
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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

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Traffic Lead Scoring Lead Ranking Top of Funnel 60
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