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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. Many companies implementing marketing automation software let the technology drive strategy,” says Howard Sewell, Spear President. “We Custom workflow helps profile leads, identify high-potential opportunities.

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