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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

I had lunch with two leaders in the marketing technology and software startup space last week. So, what is getting in the way of so many sales and marketing conversations? Someone who downloads a white paper or registers for your webcast is not a lead. What Is The Average Conversion Rate From Inquiry To Lead?

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. Are you a Search Engine Watch Member? |

SEO 40
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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

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37 SaaS Content Marketing Statistics to Inform Your Strategy

Single Grain

DemandMetric ) The average SaaS startup spends an average of 75% of revenue on sales and marketing in the first three years. MailUp ) SaaS landing pages with a strong CTA get an 80% increase in conversion rates, and sign-up forms can be increased by 34%.