6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Online Marketing Institute
DECEMBER 23, 2010
We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Screen out negative keywords (continuously screen them out!)
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