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KoMarketing Associates
JANUARY 19, 2022
Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.
KoMarketing Associates
SEPTEMBER 13, 2018
You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.
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KoMarketing Associates
MAY 3, 2022
One reason why content marketing continues to be so crucial to B2B success? of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. .
KoMarketing Associates
OCTOBER 1, 2019
Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. ” So how do B2B marketers generate a greater number of MQLs from their SEO programs? Capabilities Page Conversion Optimization. Capabilities Page Conversion Optimization.
KoMarketing Associates
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Free Trial.
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