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Six Lead Generation Trends to Watch in 2021

Webbiquity

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Screen out negative keywords (continuously screen them out!)

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . If the prospects can identify with the stories being told, they are automatically enticed to take relevant actions to optimize the website conversion rates.

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18 Webinar Hosting Tips to Guarantee Nobody Misses Your Next Webinar

Hubspot

Download our free webinar checklist here to make sure your next webinar or webcast is a success. What Is a Webinar/Webcast? A webinar (also known as a webcast) is a live, online seminar or workshop that's delivered over the internet. Here's a guide to making your next webinar a rousing success.