The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
eMarketing Strategies for the Complex Sale. Dan from PointClear gives B2B firms practical advice on how sales and marketing aligned can drive revenue and manage the lead generation process. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects.
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