The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
eMarketing Strategies for the Complex Sale. A great practical guide on driving conversions. The book covers design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. . Dan McDade.
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