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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. If a great conversion rate is 30% of leads to sales qualified leads than 7 out of 10 failed to pass through.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Dan from PointClear gives B2B firms practical advice on how sales and marketing aligned can drive revenue and manage the lead generation process. Adam smartly uses industry data and buyer 2.0 trends to explain the proper design of a demand generation engine including how marketing and sales need to align themselves to make the engine work.