Conversion Rate Digital Marketing Funnels Education SQO 
PathFactory
SEPTEMBER 12, 2018
In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Unpacking the report more closely reveals five ways B2B marketers can rise up to meet the expectations of the new B2B buyer. Marketers, time to put your B2C pants on. Marketers, time to put your B2C pants on.
PathFactory
SEPTEMBER 27, 2018
Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. A marketing stalemate. Now, buyers are always served the next-best asset and can self-educate at their own pace. It’s a lose-lose scenario.
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