PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. You have to catch engaged prospects in the act of self-educating when they are highly motivated to learn more and your brand is top-of-mind.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Go Beyond Sales & Marketing Alignment. Go All-In on Digital Revenue Teams. More than a Mindset. Need stats?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 12, 2018

In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Unpacking the report more closely reveals five ways B2B marketers can rise up to meet the expectations of the new B2B buyer. Marketers, time to put your B2C pants on. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. A marketing stalemate. Now, buyers are always served the next-best asset and can self-educate at their own pace. It’s a lose-lose scenario.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40