The 2010 marketing technology proto-landscape did consolidate by 61%
chiefmartech
OCTOBER 29, 2017
— having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). But many others were absorbed more diffusely among different technology companies and service providers. Even with a constant conversion rate, you generate more net leads.
Let's personalize your content