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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

— having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). For instance, HubSpot , where I work now , acquired Performable relatively early on. For instance, HubSpot , where I work now , acquired Performable relatively early on.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

High-performing B2B marketing and sales teams are constantly testing and adjusting the lead scoring criteria to ensure it correlates as closely as possible to conversion rates and buying behavior. Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle. Forrester Research via HubSpot).

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. Find out how to make landing pages work harder and increase conversion rates. Which was an interesting statistic no doubt for many of us in business today. But Facebook?