B2B Marketers Should Take Another Look at E-Commerce
Biznology
APRIL 29, 2013
Photo credit: Wikipedia. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized.
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