The ROI of Paid Social Media Ads
Adobe Experience Cloud Blog
OCTOBER 4, 2012
They are priced using a bid/auction system on a cost-per-engagement model, so we pay only when someone clicks, retweets, replies to, or favorites our tweet. by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. Here’s what we’ve learned! Twitter Promoted Tweets.
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