Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares). 2. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. 4. Twitter. 6.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Businesses are using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion. The components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer’s search. the price you pay every time someone clicks on your ad). year over year. Read on.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Typical open rates are 15-25%. Pricing is based on cost-per-recipient. Pricing is based on a cost-per-follow; so in essence, competitive bidding occurs.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
During the conversation it occurred to me how much the marketing landscape has changed over the past decade. Display ads are similar to paid search ads in the sense that you can buy them on a cost-per-click basis. Or you can buy them on a cost-per-thousand basis where you pay a flat fee for every 1,000 people who are served the ad. Ready to dive in?
20 Facebook Ad Metrics Marketers Should Know
JANUARY 19, 2012
Clicks. The actual number of clicks on the ad. click is also counted if someone ‘Liked' your fan page right from the ad itself. 5. Social Clicks. This shows how many clicks you received from an ad with social context (i.e. CTR (Click-Through Rate). The number of social clicks divided by the number of social impressions. Action Rate.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. An overlay ad.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link. ” CTR: Click Through Rate is a measurement of how many people clicked on a particular link.
The ROI of Paid Social Media Ads
Modern B2B Marketing
OCTOBER 4, 2012
They are priced using a bid/auction system on a cost-per-engagement model, so we pay only when someone clicks, retweets, replies to, or favorites our tweet. You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM). They are: Investment per Target. Here’s what we’ve learned! Twitter Promoted Tweets.
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. Most other advertising, up until Paid Search, was cost by impression or CPM for short.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
Image from Google’s page on responsive design (click the image to go there). Paid search operates on a pay-per-click model, where the advertiser pays only when someone clicks on their ad. Typical KPIs for display ad campaigns include impressions served, click-through-rates (CTRs), cost-per-click (CPC), and conversion rates.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.