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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

What Traffic sources and landing pages gave me the most conversions and best conversion rates? This is a custom report that tracks overall site conversions as well as a specific conversion, called Check Out. For each report I am tracking the number of conversions as well as conversion rate.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

Consider these two customer journeys as an example: – Search keyword “great tech gifts” -> search keyword “best phone” -> search keyword “Google Pixel” gets 3% conversion rate (CVR). DoubleClick Search and Smart Bidding.

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