Conversion Rate Cost Per Click CPA Lead Capture 
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact.
QuanticMind
MAY 11, 2018
If your priority is to generate leads, then you can explore using Facebook’s lead capture ads. Conversion rate: A low conversion rate could be an indication that your ad spend is better suited for higher performing keywords. That would be your ideal CPC.
LeadSquared
APRIL 5, 2016
How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. Check the approximate CPC for your keyword.
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