Marketing Insider Group

NOVEMBER 6, 2023

Success in performance marketing hinges on understanding your audience, setting clear objectives, embracing A/B testing, ensuring transparency, and staying updated with industry trends. You know exactly where your money’s going because it’s tied to real, measurable actions. Ensure Transparency and Compliance.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Convert

NOVEMBER 8, 2022

For example, knowing your customer lifetime value tells you where to cap your ad spend: One way is to use customer lifetime value (CLV) calculations to determine the amount you pay per customer, and then compare that figure with your average cost per acquisition. James Limbrit, Co-Founder, YesAssistant LLC.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

NetLine

AUGUST 2, 2023

In short, first-party intent data offers unique insights into prospects’ online behavior —and because it’s collected directly, its quality and validity can be assessed transparently. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52