Whatsnexx Manages Customer States, Not Campaigns
Customer Experience Matrix
APRIL 5, 2011
Previous products include Verbind (later purchased by SAS ), Elity (eventually owned by Unica ), and Harte-Hanks Allink Agent (still around in some form). Most marketers find this easier to conceptualize than a massive campaign with separate branches for each contingency. Whether it’s radically simpler is another question.
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