article thumbnail

New Healthcare Marketing Research: What Content Types Move Healthcare Buyers

Content Standard

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Consider a late-funnel document that covers your approach to contingency pricing, flexibility with implementation costs, and free trials.

article thumbnail

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. A blackout date is a specific period when you make your tickets or prices unavailable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The essential event budget template and example: how to make the most of your resources

SpotMe Blog

Download our essential event budget template now to simplify one of the most stressful parts of event planning and feel confident that you’re tracking every single source of income and cost. An event budget template identifies the costs associated with creating, planning, executing, and coordinating an event.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

The firm sells this service as packages carefully priced for this niche market. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. Their third service line is operational business consulting.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

The firm sells this service as packages carefully priced for this niche market. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. Download The Marketing Planning Guide.