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5 Key Insights from the 2024 High Growth Study, Consulting Services Edition

Hinge Marketing

Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. This was the largest industry sample in the study (see figure below). You don’t have to look hard to understand why.

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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. The engineering firm then rolled out vertical-specific marketing plans, channels, and content.

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7 creative Ways to Use Social Media for PR

Sprout Social

Ask Your CEO or Co-Founder to Publish LinkedIn Posts. If you’re a business-to-business company, LinkedIn may be a favored social network. They sent out free samples of their product to interested bloggers to review. Have a Crisis Management Plan in Place. Whatever the case is, we advocate for preemptive planning.

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Differentiated Marketing for Professional Services

Hinge Marketing

Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. Different types of research apply to different stages of the planning process.

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The Ultimate Guide to Marketing Jobs

Hubspot

And, of course, you can always find open internships through LinkedIn , Glassdoor , and Indeed. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. If you’re pursuing a public relations role, build a contingency plan to discuss in your interview.

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The State of the Blogosphere 2010

Online Marketing Institute

The second largest contingent of bloggers have done so for 2-4 years, followed by a group of dedicated writers who have been at it between 4-6 years. Additionally, many planned on expanding the topics they currently cover. This graph shows us that a majority of bloggers are indeed veterans. How will this change how and what you share?

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